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DIS - The Trade Desk: Disney DRAX Deal Is Positive For TTD (Rating Upgrade)
The Walt Disney Company
2024-04-09 09:18:40 ET
Summary
The author has revised their rating for The Trade Desk from hold to buy due to positive impacts from the Disney and Amazon Prime Video deals.
The Disney deal eliminates fees and provides more CTV inventory, boosting TTD's revenue and market share.
The Amazon Prime Video deal is positive for TTD as it will result in more advertising dollars going into streaming services, benefiting TTD's volume gains.