SAM - The Trends Boston Beer Investors Need to Watch on Thursday
Boston Beer (NYSE: SAM) shareholders have trounced the market so far in 2020. And while the over 60% stock price gain through mid-July looks impressive compared to the S&P 500's almost flat result, it looks even better when compared to industry peers. Global beer titans like Anheuser-Busch InBev and Molson Coors are each down more than 30% in that period. Even Constellation Brands, with its hit premium import franchises, has lost ground this year.
That performance gap reflects lots of investor optimism that Boston Beer will avoid sharp sales declines during pandemic shutdowns while winning market share in growing niches like hard seltzer. With that bigger picture in mind, let's look at some metrics investors will be watching when the owner of the Truly and Twisted Tea brands reports its second-quarter results on Thursday, July 23.
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