SLB - The Waiting Is The Hardest Part - The Idea Guide
Many stockpickers like to take credit for unearthing an idea, and expect that once they unearth it the market will have nothing to do but come to agree with you. And that does happen sometimes - a new idea can move the market and catalyze a change in perception, or at least start the process of aligning price and value.
But more often, an idea comes out and the market is somewhat aware of the principal elements, or it is focused on something else, and nothing happens. Or the stock goes in the wrong direction.