SNOW - This Artificial Intelligence (AI) Company Just Took a Page Out of Palantir's Playbook
2023-12-13 09:00:00 ET
Earlier this year, artificial intelligence (AI) and big data analytics company Palantir revealed a creative customer acquisition strategy. Namely, Palantir is hosting immersive bootcamps during which prospective customers can use and test the company's suite of software products. The goal of these bootcamps is to help customers identify use cases for artificial intelligence (AI) as the technology becomes more of a focal point in IT budgets.
One company that is closely affiliated with Palantir is data storage platform Snowflake (NYSE: SNOW) . After reporting a mixed third-quarter earnings report, Snowflake just announced that it has some tricks up its sleeve in an effort to curb Wall Street's concerns. Let's dig into what Snowflake is doing, and more importantly why the company is acting now.
Just this week Snowflake posted on X (formerly Twitter) that the company will be hosting its own bootcamps. These workshops are geared toward enterprises that are analyzing how large language models (LLMs) can be integrated into operations. But more importantly, the company is teaching these prospective clients how generative AI can be used on Snowflake's own platform. Just like with Palantir, these bootcamps are meant to serve as a source of lead generation -- and they couldn't be coming at a more important time.
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This Artificial Intelligence (AI) Company Just Took a Page Out of Palantir's Playbook