SNAP - This Social Media Giant's Stock Is Down 87%. Is It Time to Buy?
2024-02-28 08:00:00 ET
There's no doubt social media can be a lucrative business model. Look at Meta Platforms , which generates billions of dollars in annual earnings. It shows the potential and promise of Snap (NYSE: SNAP) , the company behind the media-focused messenger app Snapchat.
But Snap has struggled to replicate Meta's success, and shares are down almost 90% from their all-time high. The good news is the app continues to pick up new users, which stood out in the company's recent Q4 earnings.
So is it time to buy? Here's what you need to know before making a decision.
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This Social Media Giant's Stock Is Down 87%. Is It Time to Buy?