UP - Wheels Up: Is It Safe To Climb Aboard?
2024-04-09 00:06:01 ET
Summary
- Wheels Up Experience Inc. is a private aviation services provider aiming to disrupt the industry.
- The company has been operating at a negative gross margin and has experienced significant operating losses throughout its history.
- While Wheels Up has obtained a lifeline from Delta and has named a new CEO, I remain skeptical about whether it can achieve profitability.
A family friend who knows I worked in finance recently asked me about Wheels Up Experience Inc. ( UP ). He saw that the company was recently featured as a weekly top gainer by Seeking Alpha and knew several celebrities like Tom Brady had endorsed it, so he wondered if now might be a good time to get into the stock for a turnaround.
To be honest, I know nothing about the company, so I told him I would take a look at Wheels Up and let him know what I thought....
Wheels Up: Is It Safe To Climb Aboard?