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ZBRA - Where Is Zebra Technologies Leading the Retail Herd in 2024?

2024-05-05 11:23:00 ET

The economy zigged in 2022 and zagged in 2023, but you can't take the stripes out of Zebra Technologies (NASDAQ: ZBRA) . The asset data and workflow management expert rides out the rollercoaster of post-pandemic recovery, while providing useful signals for the broader market recovery.

In Q1 2024, Zebra's dipped 16% year-over-year to $1.2 billion. But CEO Bill Burns and his crew are spotting silver linings amid the dark clouds. With an uptick in demand from the last quarter and some belt-tightening efforts, Zebra is setting the stage for a comeback.

In the first-quarter report, Zebra outlined a stabilizing target market over the next few quarters. The recent 16% revenue drop should turn into a milder decline in the second quarter, no worse than 5%. The 2024 fiscal year as a whole should land roughly 3% below last year's revenue tally.

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Where Is Zebra Technologies Leading the Retail Herd in 2024?
Stock Information

Company Name: Zebra Technologies Corporation
Stock Symbol: ZBRA
Market: NASDAQ
Website: zebra.com

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