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SmileDirectClub (NASDAQ: SDC) , a stock that has certainly had its ups and downs of late, enjoyed an up day on Wednesday. Investors reacted quite positively to the dental-aligner specialist's latest piece of product news, and the stock closed 4.5% higher.
The new item in SmileDirectClub's product portfolio is fast-dissolving whitening strips, for those who want gleaming teeth but don't have the inclination to wait for them. According to the company, the strips require only a 15 minute wear time once per day to have the desired effect.