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SNAP - Will Facebook Redefine Augmented Reality With Stella and Orion?
Snap Inc. Class A
Facebook(NASDAQ: FB) is developing two pairs of augmented reality (AR) smartglasses, according to The Information's Alex Heath. The first one is codenamed Stella, and could launch between 2023 and 2025, and the second is a more advanced AR device codenamed Orion.
Facebook is teaming up with EssilorLuxottica's (OTC: ESLOF) Luxottica, the maker of high-end eyewear brands like Ray-Ban and Oakley, as well as licensed eyewear for fashion houses like Burberry and Armani, to design Stella. Heath claims that Luxottica isn't involved in Orion's development.