GPRO - Yeti Is A Compelling Short
Company Overview
Yeti (NYSE:YETI) sells high-end coolers (45% of sales), drinkware (~52% of sales), and other branded accessories such as bags, t-shirts, hats & chairs (3% of sales). The coolers segment consists of both hard and soft coolers, while drinkware consists of tumblers, mugs, and bottles. Yeti’s products stand out from their peers’ because of their premium pricing, best-in-class quality, and brand recognition. The value proposition for buyers is a guaranteed high-quality product along with an increase in perceived socio-economic status (a la Gucci or Canada Goose (NYSE:GOOS)). No competing brands