ZBRA - Zebra extends partnership with Reese's Senior Bowl to 2024
Zebra Technologies (ZBRA) has extended its partnership with Reese's Senior Bowl, a US college football tournament, through to 2024.Under the partnership, Zebra will continue providing ball-tracking and RFID player tracking technology for practice sessions and the game itself.Zebra will also present several defensive and offensive player performance awards in 2022 as part of the extended exclusive partnership. Award categories will include fastest player, longest pass, most distance traveled and more.Zebra and its reseller Stark RFID will also provide credentialing and related services support for players, support staff, media members and other game week attendees in the Stark RFID Accreditation Center.The company uses RFID tags on players' shoulder pads to collect and transmit real-time location data and player performance metrics. The 73rd annual Reese's Senior Bowl is scheduled for February 5, 2022.Shares up 0.61% premarket
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Zebra extends partnership with Reese's Senior Bowl to 2024