The online e-commerce behemoth Amazon kicked off its most-anticipated two-day Prime Day event. Prime Day sales rose almost 12% year over year in the first seven hours, per data from Momentum Commerce.
According to Numerator, the average household spent about $100 on Prime Day purchases as of noon New York time on Jul 16. The top-selling items included protein shakes, the Amazon Fire TV stick streaming device, sunscreen and Amazon's Happy Belly brand grocery items.
Investors can tap the opportune moment with the ETFs having a double-digit allocation to this online behemoth. These include ProShares Online Retail ETF (ARCA:ONLN), Fidelity MSCI Consumer Discretionary Index ETF (ARCA:FDIS), Vanguard Consumer Discretionary ETF (ARCA:VCR), Consumer Discretionary Select Sector SPDR Fund (ARCA:XLY) and VanEck Vectors Retail ETF (NASDAQ: RTH).
According to Adobe data, the 48-hour event is expected to rake in $14 billion in online sales, up 10.5% from the last year. Shoppers are expected to spend $7.1 billion on Amazon on Tuesday alone, up 11.3% from last year. Day 2 is expected to bring $6.9 billion in online sales, up 9.2% year over year. The biggest discount is expected on electronics at 22%, followed by 20% on clothing, 17% on home goods and furniture ...