Meta Platforms Inc. (NASDAQ:META) has reportedly been exploring a subscription plan for European users, offering an ad-free option to use Instagram and Facebook on the phone at a monthly cost of $14 as a potential solution to comply with EU regulations on personalized ads.
What Happened: The proposed subscription, called “SNA” or Subscription No Ads, would give users a choice between continuing to use Instagram and Facebook for free with personalized ads or paying a monthly fee, reported the Wall Street Journal, citing people familiar with the matter.
Under this plan, users on the desktop could expect to pay approximately €10 (equivalent to about $10.50) per month for access to Facebook or Instagram, with an additional charge of roughly €6 for each linked account.
However, on mobile devices, the cost would increase to around €13 (equivalent to about $13.60) monthly, factoring in commissions ...