Yum Brands (NYSE:YUM), the parent company of fast food chains like Taco Bell, Pizza Hut, KFC, and Habit Burger Grill, is set to revolutionize its operations by adopting an “AI-first mentality.”
What Happened: As detailed in an Ars Technica article, Yum’s commitment to AI will span across all facets of the consumer experience. Joe Park, the company’s chief digital and technology officer, envisions an AI-driven quick-service restaurant operation.
Yum Brands has significantly ramped up its technology and automation investments, with approximately 45% of its sales now stemming from online and app-based ordering and delivery services. The company plans to use AI to profile customers, present personalized offers, boost sales, and attract new patrons.
AI is slated to permeate every aspect of Yum’s restaurants—from AI-assisted franchisees to AI-powered kitchen management and delivery platforms. To streamline operations, Yum is experimenting with a ChatGPT-like chatbot for restaurant managers and exploring ...