Alibaba Group Holding Limited (NYSE:BABA) tapped James Dong, 44, as the new acting CEO of its South Asian online retailer, Daraz Group.
This move is part of a broader management reshuffle at the Chinese e-commerce giant.
Dong, currently leading Alibaba’s Southeast Asian division Lazada Group SA, takes over from Daraz founder Bjarke Mikkelsen, Bloomberg reports.
His appointment comes amid challenges faced by Alibaba, including reduced demand post-Covid, regulatory crackdowns, and rising competition from companies like PDD Holdings Inc (NASDAQ:PDD).
Dong has been part of Alibaba’s globalization efforts since 2018 and became CEO of Lazada in 2022.
Alibaba acquired Daraz in 2018, expanding its international reach to ...