Alibaba Group Holding Ltd (NYSE:BABA) is revamping the webpage of its Taobao e-commerce platform, launching the most significant update in seven years, to enhance the shopping experience ahead of China’s major 618 shopping festival.
This initiative by Taobao and Tmall Group, Alibaba’s domestic e-commerce unit, aims to streamline the layout and simplify the search and purchase process for users and merchants.
Alibaba is focusing on this upgrade to attract new users and reclaim its leading position in China’s competitive e-commerce landscape amid a challenging restructuring phase, SCMP Full story available on Benzinga.com