On Tuesday, Amazon.Com Inc (NASDAQ:AMZN) introduced Deadline Cloud, a novel service designed to facilitate the setup, deployment, and scaling of graphics and visual effects rendering pipelines using the AWS cloud infrastructure.
This service is specifically tailored for the media and entertainment industry, aligning with the timing of the National Association of Broadcasters conference in Las Vegas.
Deadline Cloud enables customers from the media, entertainment, architecture, and engineering sectors to leverage AWS’s computing power for rendering content across TV shows, movies, advertisements, video games, and digital blueprints, TechCrunch reports.
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Antony Passemard, AWS’s GM of creative tools, emphasized the industry’s growing demand for high-quality rendering services, highlighting the challenges posed by the increased demand for generative AI content and superior visual effects (VFX).
Deadline Cloud aims to ...