Amazon.com Inc (NASDAQ: AMZN) has initiated its fall sale for Prime members, offering a plethora of deals that purchases of low-cost items like kitchen gadgets and apparel have so far dominated.
The trend of focusing on smaller ticket items is notable, marking a shift in consumer behavior.
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During the first eight hours of the sale, customers spent an average of $38, a 2% increase from the previous year, as per data from Attain.
The research firm, which gathers insights from credit card transactions, highlighted a cautious ...