E-commerce giant Amazon.com Inc (NASDAQ: AMZN) is among the companies with streaming segments that bid aggressively on media rights to sports leagues and contests.
Amazon is one of several companies with rights to National Football League games for the 2023 season and saw record viewership to kick off the season.
What Happened: The 2023 NFL season includes Thursday Night Football, Sunday Night Football and Monday Night Football match-ups on a weekly basis, offering several primetime games for fans and media partners.
Amazon airs the “Thursday Night Football” games, which started with a matchup between the Minnesota Vikings and Philadelphia Eagles.
The contest between the Vikings and Eagles was watched by 15.05 million people, according to data from SportsMediaWatch.
This makes the first Amazon TNF game of the season the most watched ever since Amazon began airing the games. Viewership was up ...