E-commerce leader Amazon.com, Inc. (NASDAQ: AMZN) is breaking records in 2023, but not for shopping or merchandise.
The company has been breaking records related to its “Thursday Night Football” broadcasts for the National Football League.
With the success of the NFL media rights over the past two seasons, Amazon is ready to expand its sports offerings.
What Happened: Amazon has set several records during the 2023 NFL season and is one of several media companies enjoying strong viewership for football games during the season.
Amazon landed the rights to “Thursday Night Football” beginning with the 2022 season and pays a reported $1 billion annually. The games have contributed to people signing up for Amazon Prime, the company’s annual membership that includes free shipping and perks like Prime Video.
After the success of streaming NFL games, Amazon now has its eyes on landing rights to National Basketball Association games, according to a report from Front Office Sports.
The report said Amazon would like to create an exclusive night of NBA games to stream, similar to the “Thursday Night Football” broadcast of a primetime NFL matchup. Sources say Amazon could be looking at Tuesday or Thursday night for the NBA rights.
Walt Disney Co (NYSE: DIS) and Warner Bros. Discovery (NASDAQ: WBD) have rights to NBA games through the 2024-2025 season. The upcoming ...