Beginning Monday, Amazon.com Inc (NASDAQ: AMZN) will introduce ads on its Prime Video platform.
What Happened: This strategic decision aims to bolster Amazon's already substantial $38 billion advertising business, signaling a significant shift in the streaming advertisement arena.
Amazon's entry into the streaming ad wars presents a lucrative opportunity for advertisers struggling to connect with audiences scattered across various streaming services.
With its extensive data and broad advertising options, Amazon is poised to become a formidable competitor to traditional TV networks and digital platforms like YouTube.
This initiative comes as Netflix Inc (NASDAQ: NFLX) is also rapidly developing its advertising business.
Analysts from Wall Street project that Amazon's advertising venture could generate over $5 billion in revenue. According to a report by Business Insider, this revenue stream is expected to come primarily from advertising, supplemented by ...