BofA analyst Justin Post reiterated a Buy rating on Amazon.Com Inc (NASDAQ: AMZN) and a price target of $168.
Also Read: Thanksgiving US Online Sales Rise To $5.6B: Adobe Analytics Report
The stock seems well-positioned to benefit from improving (post-reopening) online penetration growth.
The analyst views Black Friday Online sales data points as generally constructive (offline more subdued), though there is always a risk that promotions pulled forward December sales.
BofA analyst Robert F. Ohmes noted that Black Friday saw healthy consumer traffic from store visits.
Shoppers primarily sought discounted, lower-priced apparel and value items over high-ticket products.
Academy Sports And Outdoors, Inc (NASDAQ: ASO) experienced the most robust customer traffic among the retailers the analyst visited.
Dick's Sporting Goods Inc's (NYSE: DKS) House of Sport concept stood out with an impressive range of products, especially in expanded footwear.
The competition for YETI Holdings, Inc (NYSE: YETI) intensified as retailers increased their display of Stanley products.
DKS and ASO are expanding their children's and toddlers' apparel selections.
Hibbett, Inc. (NASDAQ: HIBB) maintained intense stock levels of crucial footwear styles, with discounts mainly aimed at promoting apparel purchases.
DKS showed mixed traffic across locations, with less promotional activity than competitors. Shoppers responded well to apparel discounts, as per the analyst.
ASO's traffic was robust, similar to last year, with solid sales in discounted apparel sections. ...