Days after it unveiled its consumer AI strategy, Apple Inc. (NASDAQ:AAPL) has become the first brand to surpass $1 trillion in brand value, according to a global ranking by Kantar’s BrandZ. This marks a 15% increase from the previous year.
What Happened: Apple has maintained its position as the world’s most valuable brand for the third consecutive year, as per the 2024 rankings.
The company’s brand value now stands at $1 trillion, with Alphabet Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and Microsoft Corp. (NASDAQ:MSFT) following at $753 billion and $713 billion, respectively.
Earlier this week, Apple unveiled new AI features, expected to reignite demand for iPhones and reverse a sales decline.
Despite choppy consumer spending and resurgent tech rivals, Apple’s market capitalization stands at $3.18 trillion, just behind Microsoft at $3.22 trillion and ahead of ...