Apple Inc. (NASDAQ:AAPL) is reportedly in talks with Meta Platforms Inc. (NASDAQ:META) about the possibility of integrating Meta’s generative AI model into Apple’s new AI system, Apple Intelligence.
What Happened: According to a report by The Wall Street Journal, these negotiations are a part of Apple’s broader strategy to catch up in the AI race. Apple is exploring partnerships with various AI firms, including Meta, to improve its recently launched AI system for iPhones and other devices.
Apple, a late entrant to the generative AI field, has developed its own smaller AI models. However, for more complex or specific tasks, it is seeking partnerships with other companies. OpenAI’s ChatGPT was announced as Apple’s first partner when Apple Intelligence was launched earlier ...