Apple Inc (NASDAQ:AAPL) and its Chinese retailers have cut prices, leading to a 12% surge in Chinese iPhone shipments in March, as indicated by official data.
This increase suggests that Apple’s strategies to reverse a sales decline are starting to bear fruit. According to the China Academy of Information and Communications Technology, foreign-branded smartphone shipments, predominantly Apple’s iPhones, rose to 3.75 million units in March compared to the previous year.
This rebound contrasts sharply with a 37% decrease during the first two months of 2024, based on Bloomberg’s analysis of monthly reports.
Apple has faced challenges in China since 2023, battling the rise of local competitors like ...