Chinese tech giant Huawei Technologies Co. has launched its latest series of smartphones, the Pura 70, in a move to further challenge Tim Cook’s Apple Inc. (NASDAQ:AAPL) in the high-end segment of the Chinese market amid falling iPhone sales.
What Happened: Huawei unveiled the Pura 70 series on Thursday, with prices starting at $760 and going up to $1,380 for the Ultra edition, reported Bloomberg. The Ultra model features a retractable camera with an adjustable aperture, a feature uncommon in consumer phones.
The Pura series is a continuation of Huawei’s resurgence, which began with the 2023 release of the Mate 60 series. The Mate 60, powered by a Kirin 9000 processor, played a significant role in the decline of iPhone sales in China, helping Huawei outpace its domestic competitors.
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