A new advertisement by Apple Inc. (NASDAQ:AAPL) has sparked a significant backlash. The ad, which was unveiled during the launch of the new iPad, has been criticized for its portrayal of creative tools being crushed and replaced by the new iPad.
What Happened: The ad, titled “Crush!” was unveiled during the virtual launch of the new iPads. It features a studio filled with various creative tools such as musical instruments, a record player, and cans of paint, which are then physically crushed by a giant compressor.
When the compressor is lifted, only the new iPad remains. The ad, which emphasizes the thinness of the iPad, has been criticized for its portrayal of the destruction of creative tools. Some critics see ...