Apple Inc. (NASDAQ:AAPL) has sprung a surprise, with its top-tier iPhone 15 Pro Max emerging as the top-selling device in the first quarter of 2024 despite a slump in iPhone sales globally.
What Happened: The iPhone 15 Pro Max secured the top spot in the list of the best-selling smartphones worldwide for Q1 2024, with a 4.4% market share, according to a Counterpoint report. The iPhone 15 and iPhone 15 Pro followed closely, claiming the second and third positions, respectively.
The iPhone 14 and iPhone 15 Plus also made it to the top ten, with the iPhone 14 securing the fourth spot. This marks a continuation of Apple’s dominance, as the Q1 2024 rankings mirror those of 2023, where Apple had seven devices in the top ten list. Samsung ...