Apple Inc. (NASDAQ:AAPL) Music’s teams had been deeply engaged in collaboration with Taylor Swift to prepare her upcoming album and its promotional campaign well in advance of the release date.
What Happened: The album, titled “The Tortured Poets Department,” is scheduled to release on April 19, 2024 and Apple Music’s team had been working closely with Swift for an extended period to ensure a successful launch, reported AppleInsider, citing a USA Today report.
Swift, who was named Apple Music’s artist of the year for 2023, collaborated with the streaming service to curate five playlists related to heartbreak. In the lead-up to the album’s release, Apple Music made subtle changes to the lyrics of one song in each playlist, spelling out the word “Hereby.”
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On the day of the album’s release, Apple Music ...