Apple Inc. (NASDAQ: AAPL) and Paramount Global (NASDAQ: PARA) are reportedly exploring combining their streaming services at a reduced price.
The development move represents a new collaboration effort by competing entertainment behemoths aiming to enhance the affordability and appeal of their products, according to a news report by The Wall Street Journal.
The report added that the firms are considering a bundled offering of Paramount+ and Apple TV+ at a price lower than separate subscriptions, citing sources familiar with the talks.
Also Read: Can Apple and Samsung's AI Innovations Spur Smartphone Sales Growth in 2024?
These early-stage discussions leave the potential bundle's structure undefined.
In October, both Apple TV+ and Paramount+ experienced a churn rate—referring to customer turnover—of over 7%, which is higher than the streaming industry's average of 5.7%, ...