In 2023, Anheuser-Busch InBev (NYSE:BUD) faced substantial challenges. The company was embroiled in a media frenzy because of a highly publicized transgender controversy linked to a Bud Light campaign. The controversy took a toll on the company, leading to a 20% drop in its share prices in May. To compound the issues, the company laid off over 300 U.S. employees.
In response to the crisis, the CEO urged the public to consider the impact of the boycott on the company's employees, but that didn't help the situation. Bud Light plummeted from the top spot to 14th place in beer rankings.
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