Walt Disney Co (NYSE:DIS) CEO Bob Iger announced a global crackdown on password-sharing, citing Netflix Inc (NASDAQ:NFLX) as the “gold standard” in terms of streaming.
What Happened: During the second quarter earnings conference call on Tuesday, Iger said that Disney plans to implement the new policy in select markets starting next month, with a global rollout scheduled for September. “We feel quite bullish about it,” he stated.
The move is expected to contribute to Disney’s future growth, Iger noted, citing Netflix’s success with a similar initiative.
“We’re heartened by the results that Netflix has delivered in their password-sharing initiative and believe that it will be one of the contributors to growth,” he said, adding, “I think it’s also important to note, Netflix is in many respects a gold standard when it comes to streaming.”
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