WOBURN, Mass., Nov. 13, 2023 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ:BLIN), a leading marketing technology software provider, and Xngage, a leading digital eCommerce services firm, together announce the launch of the Xngage Connector for Bridgeline's HawkSearch AI software in the Optimizely Configured Commerce platform. This new connector, a product of the collaborative efforts of Bridgeline and Xngage, marks a significant step in enhancing eCommerce search functionalities and product discovery for Optimizely customers.
HawkSearch, recognized for its powerful onsite search and product discovery tools, now seamlessly integrates with Optimizely, thanks to the collaboration between Bridgeline and Xngage. This integration prominently features HawkSearch's 'workbench,' a key tool enabling merchants to fine-tune search results, manage promotions, and apply the "boost and bury" functionality for personalized search experiences. Aimed at increasing online revenues, conversion rates, and the average order value (AOV) for businesses, this development is a ...