Amsterdam and Dhaka, 24 April 2024: VEON Ltd. (NASDAQ:VEON, Euronext Amsterdam: VEON)), a global digital operator that provides converged connectivity and online services, announces that Banglalink, its digital operator in Bangladesh, secured the exclusive rights to the nation-wide streaming of International Cricket Council (ICC) world events until the end of 2025. The ICC matches will be available on Toffee streaming platform, commencing with the ICC Men's T20 World Cup on 1 June 2024.
Developed locally in Bangladesh, Toffee is a subscription-based service that is open to users of all operators, and is the country's leading local digital entertainment platform. This deal with Total Sports Management (TSM) marks the country's biggest digital content partnership in cricket segment, encompassing six ICC events in 2024 and 2025, including the ICC Men's and Women's T20 World Cup 2024 and the ICC Men's Champions Trophy 2025. These tournaments will feature 71 men's and 95 women's matches in total, with teams from across 20 nations.
Erik Aas, Chief Executive Officer of Banglalink, said, "We are committed to serving the people of Bangladesh with the content that the country enjoys and needs, and to delivering this content through a transformative digital viewing experience on Toffee. We also aim to provide local businesses with the opportunity to reach their customers with world-class advertising technology, supporting the overall expansion of the digital economy in the country. This partnership helps us provide a superior digital experience for cricket enthusiasts on Toffee and marks a major step towards a Smart Bangladesh vision, contributing to the country's digital ...