Walt Disney Co's (NYSE: DIS) Disney+ is tightening its subscription sharing rules, as revealed in a notification to Canadian subscribers.
Effective November 1, the company will prohibit sharing subscriptions outside of one's household unless permitted by the service tier. Violating these terms may lead to limited or terminated access to the service.
This move is part of Disney's strategy to monetize account sharing, as announced by CEO Bob Iger.
The company is exploring ways for paying subscribers to share their accounts legally and plans to introduce measures to monetize this in 2024, Variety reports.
Additionally, Disney+ is launching an ad-supported plan in Canada, the U.K., and eight European countries ...