Tesla and SpaceX CEO Elon Musk on Wednesday reacted to a social media user’s comment about Meta Platforms, Inc.’s (NASDAQ:META) Instagram’s algorithm change.
What Happened: Instagram, a subsidiary of Meta, earlier this week announced a significant change in its recommendation algorithm for Reels. The update aims to promote original content and discourage the reposting of others’ work.
Adam Mosseri, the head of Instagram, explained the changes in a video posted on Instagram, stating that the platform would prioritize original content over reposted material in its recommendations. Additionally, accounts that frequently share unoriginal content without adding value will be removed from recommendations.
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