After pausing ad spending on Elon Musk’s social media platform X (formerly Twitter), big tech U.S. companies, including The Walt Disney Co. (NYSE:DIS) and Comcast Corporation (NASDAQ:CMCSA), have reportedly increased the same on Meta Platforms Inc.’s (NASDAQ:META) Instagram.
What Happened: As per a report by Sensor Tower, Disney, and Comcast have increased the money they put into Mark Zuckerberg’s Instagram by 40% and 6%, respectively, in the two weeks from Nov. 20, reported Reuters.
Meanwhile, Paramount Global (NASDAQ:PARA) has spent three times more money on Snap Inc.’s (NYSE:SNAP) Snapchat.
See Also: Tesla CEO Elon Musk Mocks Mark Zuckerberg’s $36B Metaverse Gamble: ‘Genius Move’
For the uninitiated, ...