A recent survey indicates that Tesla Inc. (NASDAQ:TSLA) might be losing its allure among consumers, potentially impacting its sales figures. This development comes as CEO Elon Musk’s controversial actions and statements continue to make headlines.
What Happened: The appeal of Tesla among potential buyers is waning, partially due to Musk’s contentious public image, as per a recent survey. The company’s sales are expected to show a downturn in the upcoming quarterly report.
The market intelligence firm Caliber reported a significant drop in Tesla’s “consideration score,” which gauges consumer interest, Reuters reported on Monday. From a high of 70% in November 2021, the score plummeted to 31% in February.
“It’s very likely that Musk himself is contributing to the reputational downfall,” said Caliber CEO Shahar Silbershatz.
He indicated that 83% of Americans associate him with the brand. Controversies surrounding Musk’s political statements and actions are believed to be detrimental to Tesla’s image and sales.
While Tesla’s sales grew last year, thanks to aggressive pricing strategies, the brand’s consideration score decreased by 8 percentage points from January, even as competitors like Mercedes, BMW, and Audi saw slight increases.
See Also: ...