Recent data unveiled a significant issue with bot traffic on Elon Musk's social media platform X, formerly Twitter, particularly during the Super Bowl LVIII.
According to cybersecurity firm CHEQ, 75.85% of the platform's traffic to advertisers' websites was identified as fake, marking an unprecedented level of inauthentic activity.
The revelation comes in the wake of X's announcement celebrating over 10 billion impressions and 1 billion video views during the Super Bowl, suggesting a massive engagement on the platform.
The (video first) roar of the stadium reverberated on X
The Kansas City Chiefs snagged a historic overtime win over the San Francisco 49ers during the longest Super Bowl game in history. For fans on X, Super ...