Elon Musk was taken by surprise when he discovered that Tesla influencers on YouTube earn significantly more than on his social media platform X, formerly Twitter.
What Happened: On Thursday, responding to allegations of being a “paid promoter” for Tesla, Farzad Mesbahi revealed that his YouTube earnings from ad revenue were 50-100 times higher than what he made on X.
“YouTube pays me 50-100x what X does [through] advertising revenue, yet these folks think my sharing the same exact content on X, which I've been making since 2021 before Elon's acquisition, somehow makes me and others "paid promoters" even though I've received precisely $0.00 from Tesla and/or Elon to make content,” he said.
Musk, surprised by this revelation, asked, “Wow, you really get so much more from YouTube?” In response, Mesbahi confirmed, explaining that the majority of YouTube ad revenue comes from midroll ads and higher video retention rates.
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