Elon Musk's acquisition of Twitter, now rebranded as X with ambitions of becoming an "everything app," was a headline-grabbing story of 2022. However, an upcoming biography sheds light on behind-the-scenes details.
What Happened: Musk purchased Twitter for $44 billion in 2022, a deal marked by public drama, a lawsuit, and a second offer to finalize the acquisition.
“The way that Musk blustered into buying Twitter and renaming it X was a harbinger of the way he now runs it: impulsively and irreverently,” Walter Isaacson, Musk's biographer, wrote for the Wall Street Journal.
Musk initially bought Twitter shares with the goal of turning it into an everything app while championing free speech. He had a dinner meeting with Twitter CEO Parag Agrawal and Chairman Bret Taylor in March, finding Agrawal likable but perhaps not CEO material in Musk's eyes. Musk believed managers shouldn't strive ...