There are a variety of ways artificial intelligence can help improve trading products for end users. Several experienced finance industry players talked about what AI means for their businesses on Monday at the Benzinga Fintech Deal Day & Awards.
The panel was "From Trading Floors to Digital Screens: The Transformation of Trading" with Nasdaq's Brandon Tepper as the moderator.
Gareth Mann, founder of PersonaFin, uses AI to create better experiences for his customers.
One way PersonaFin is doing this is by using technology to make sure people see relevant data when they open up their app.
The company focuses on using AI to understand the end customer's needs and behaviors in order to better predict what they will want to see. He noted the process is similar to what Netflix Corp (NASDAQ: NFLX), Meta Platforms Inc's (NASDAQ: META) Instagram and TikTok do.
"We empower trading platforms to create unique experiences on a one-to-one basis," ...