X, formerly Twitter, is the first mainstream technology platform to allow cannabis advertising. The social platform has made several policy adjustments this year to help allow the industry to grow. Trulieve Cannabis Corp (OTCQX: TCNNF) is taking advantage of the opportunity.
What To Know: Wednesday at the Benzinga Cannabis Capital Conference in Chicago, Illinois, Alexa Alianiello, U.S. sales and partnerships at X, explained how the company's rebrand is allowing it to transcend its legacy identity and accelerate a new vision.
"As Elon [Musk] says, you can talk to Earth on X," Alianello said.
So far in 2023, there have been about 20 million posts about cannabis from more than 4 million authors. X ...