Non-fungible token (NFT) and IP brand development company Pudgy Penguins put together an impressive comeback story, spearheaded by CEO Luca Netz, who talked about the future of the company Tuesday at the Benzinga Future of Digital Assets.
What To Know: Netz acquired Pudgy Penguins for 750 Ethereum (CRYPTO: ETH) last year and has since launched physical collectibles in about 2,000 Walmart Inc (NYSE: WMT) stores. The brand also has products listed on Amazon.com, Inc. (NASDAQ: AMZN) and Five Below Inc (NASDAQ: FIVE).
All of the Pudgy Penguins toys come with a birth certificate, as well as claimable unique traits that can be accessed through a QR code.
"The toy is more than a toy. It actually has a QR code that actually onboards people into a digital experience where they can digitally collect for nothing short of a $5 purchase of a toy," Netz said at Benzinga's digital asset event in New York City.
"Ultimately if we want crypto and blockchain to succeed the way that we all want it to succeed, it ...