Ferrari (NYSE: RACE), the luxury sports car maker, has reportedly taken a groundbreaking step by beginning to accept cryptocurrency as payment for its top-tier vehicles in the United States.
The move comes after a surge of requests from the brand's affluent clientele, expressing a growing demand to use their digital assets for such purchases, according to a news report by Reuters, which cited Ferrari's Chief Marketing and Commercial Officer Enrico Galliera.
While the bulk of leading corporations have traditionally been hesitant to adopt cryptocurrency due to concerns over its instability and ecological implications, Ferrari is aiming to bridge this gap.
This isn't the first instance of an automotive giant venturing into the ...