KeyBanc analyst Alex Markgraff’s consumer fintech survey addresses key topics and debates surrounding some of the most relevant sector debates, including digital wallet share, tax preparation and filing tendencies, direct deposit and card adoption, BNPL trends, and more.
After years of scaling users, the analyst noted the consumer fintech category has firmly entered an era of monetization and primacy.
While not an entirely novel concept, perhaps another way to convey “profitable growth,” Markgraff observed, is a renewed focus on long-term, highly engaging customer relationships and a product roadmap to support this focus.
He said a battle for category leadership and primary customer relationships is underway; utility is paramount to long-term success. The net effect of these efforts and maturing consumer preference will likely reveal category consolidation—not necessarily via notable M&A.
The analyst’s survey results have shown an expansion in FinApp utilization, as measured by the number of apps used. However, respondents indicate a desire to use fewer apps in the future. Not surprisingly, younger respondents indicate greater and deeper adoption of ...