In a significant move to bolster quality and customer satisfaction, Ford Motor Company (NYSE:F) is rolling out a large fleet of redesigned trucks to its North American dealerships.
What Happened: Ford is set to deliver 144,000 F-150 and Ranger trucks to North American dealers, Reuters reported on Wednesday. The move is part of Ford’s strategy to mitigate quality issues.
Additionally, the company announced the resumption of F-150 Lightning electric truck shipments, which had been paused since February. In a recent price adjustment, Ford has reduced the cost of some Lightning models by up to $5,500.
The release of these vehicles is crucial for Ford’s ambition to achieve a pre-tax profit between $10 billion and $12 billion in 2024. This goal was confirmed by the automaker last month.
However, the delay in distributing these trucks might impact Ford’s first-quarter financial results, which are expected on Apr. 24. John Lawler, Ford’s Chief Financial Officer, had previously informed investors of 60,000 F-150s awaiting shipment this quarter.
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