Ford Motor Co (NYSE:F) offered a glimpse into its electric vehicle roadmap during the company’s fourth-quarter earnings call on Tuesday.
Changing EV Market: CEO Jim Farley noted a “seismic change” in the EV market over the last six months of last year spurred by an intense price war among EV makers and a tremendous capital flow.
The company now has set targets involving the launch of its next generation of EVs, which Farley aims to make profitable within the first 12 months of their launch. However, the launch timeline might be subject to change as the launch would depend on assured profitability and return on investments.
Focus On Smaller EVs: Going forward, the company said it would continue making large EVs but they will be limited to geographies and product segments in which Ford ...