Ford Motor Company (NYSE:F) is reportedly cutting prices on its 2024 F-150 Lightning electric truck again this year, by up to $5,500, to remain competitive in a crowded EV market.
Price Cuts and New Trims: According to CarsDirect, Ford informed dealerships about the price changes via a bulletin last week.
The most significant reduction is $5,500 for the Flash trim, introduced this year, with the Extended Range battery pack, bringing its price down to $67,995 (from $73,495).
2024 F-150 Lightning Price Changes
Trim Level Previous Price New Price Price Reduction Pro (Standard Range) $54,995 $54,995 – XLT (Standard Range) $64,995 $62,995 $2,000 Flash (Extended Range) $73,495 $67,995 $5,500 Lariat (Extended Range) $79,495 $76,995 $2,500 Platinum (Extended Range) $84,995 $84,995 –
Why It Matters: These price adjustments make the F-150 Lightning a more attractive option for potential EV buyers, especially considering the increasingly competitive landscape and slowing market growth.
It’s also worth noting that the electric ...