In a recent development, Reddit has taken a decision to disallow its users from opting out of ad personalization, instigating concerns among the platform’s user base.
What Happened: Reddit is ending the option for users to opt out of ad personalization based on their on-site activity. This decision is a part of several changes that are being made to its privacy, advertising, and location settings, the company revealed in a post.
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Reddit’s head of privacy, Jutta Williams, stood by the company’s decision, stating that Reddit asks for “very little personal information” and that this change will help the company to “better predict which ad may be most relevant to you.”
Williams reassured that a majority of Reddit users “will see no change to their ads,” and those who had previously opted out of ad personalization will not witness an increase in ads or sharing of their activity with advertisers.
Williams also specified that this update won’t alter “the way we collect or share data.” Exceptions have been ...